Program

Browse confirmed themes, sessions, and speaker names. Clicking a speaker reveals a short bio, portrait, and external profile.

This program is being updated continuously and will keep receiving new confirmed panels and content through the event date.

29 sessions

May 19

14 sessions
11am - 5pmMeeting Space

Business Space

12th Floor Foyer

First come, first served • 30-minute session limit

A reserved area for business meetings, with tables, chairs, light food, and beverages. Access works on a first-come, first-served basis, with a 30-minute limit per session.

First come, first served • 30-minute session limitSession soon
11am to 1pm • 2pm to 5pmHelp Desk

Latin GRAMMYs Help Desk

FGV Business Space · 12th Floor

An exclusive opportunity to ask questions directly to the Latin GRAMMY team. Service is offered on a first-come, first-served basis, with no reservations required.

First come, first served • No reservationsSession soon
10am - 10:45amPanel

Brazil On The Rise

FGV Cultural Center

Is Brazil's role in the industry changing? Can the country become a true driver of cultural and economic influence across Latin America and globally?

10:55am - 11:40amTalk

Will Brazilian Music Funk The World?

FGV Cultural Center

11:30am - 12:15pmPanel

FGV Executive Music Business Program

FGV - 12th Floor Auditorium

A conversation about executive education, professional training, and the paths to developing new leadership in the music business.

11:50am - 12:35pmPanel

Indie Music Tech: Building from the Edges

FGV Cultural Center

How independent innovators are building the next generation of music infrastructure.

1:30pm - 2:15pmFireside Chat

Beggars: Independent Journey

FGV Cultural Center

From regional roots to global power without losing independence. The Beggars case and the strategic decisions behind that journey.

2:25pm - 3:10pmPanel

Latin Music Transforming Cities

FGV Cultural Center

How can music transform cities through public policy, tourism, cultural circulation, and international positioning?

2:30pm - 3:30pmPanel

Music Assets: The Strategy Behind Major Deals

FGV - 12th Floor Auditorium

A conversation about valuation, legal structures, catalog management, and the strategy behind major music-asset transactions.

3:20pm - 4:05pmPanel

Latin Music Export

FGV Cultural Center

How does Latin music export between the region and beyond it? From creation to touring and partnerships, what's the best way to make it happen?

3:40pm - 4:40pmPanel

Touring in Latin America: Local Realities, Regional Challenges

FGV - 12th Floor Auditorium

What really shapes artist circulation across Latin America? A conversation about local infrastructure, routing, promoter relationships, risk, and the regional challenges behind international touring.

4:15pm - 5pmPanel

Rio All Year: The Impact of Major Music Events on the City

FGV Cultural Center

How does a strong calendar of major music events help move the economy, strengthen the city's brand, and position Rio de Janeiro as a cultural destination throughout the year?

4:50pm - 5:50pmPitching Round

Music Tech Pitching Round

FGV - 12th Floor Auditorium

A round focused on founders and operators pitching solutions for music infrastructure, direct-to-fan relationships, and new business models for the Latin music ecosystem.

5:10pm - 5:50pmFireside Chat

LATAM: From Growth Engine to Structural Power

FGV Cultural Center

What will it take for Latin America to convert its current growth into lasting structural power in the global music industry? A fireside chat on how the region can move beyond the growth narrative toward real influence, consolidation, and market power.

May 20

15 sessions
11am - 5pmMeeting Space

Business Space

12th Floor Foyer

First come, first served • 30-minute session limit

A reserved area for business meetings, with tables, chairs, light food, and beverages. Access works on a first-come, first-served basis, with a 30-minute limit per session.

First come, first served • 30-minute session limitSession soon
11am to 1pm • 2pm to 5pmHelp Desk

Latin GRAMMYs Help Desk

FGV Business Space · 12th Floor

An exclusive opportunity to ask questions directly to the Latin GRAMMY team. Service is offered on a first-come, first-served basis, with no reservations required.

First come, first served • No reservationsSession soon
10am - 11amPanel

The Global Growth of Latin Independent Music

FGV Cultural Center

How is the rise of Latin independent music reshaping the structure of the music industry, and how are different players positioning themselves within this evolving ecosystem?

11:10am - 12:10pmFireside Chat

Is Latin Music One Market — or Many?

FGV Cultural Center

Does Latin music function as one integrated market or as a cluster of territories, consumer habits, and distinct dynamics? A conversation about regional scale, local differences, and what really connects Latin audiences today.

12pm - 1pmPanel

Latin Power: The Global Rise of Latin Music and Its Regional Impact

FGV - 12th Floor Auditorium

The global growth of Latin music is reshaping strategy, distribution structures, and market priorities. This panel looks at how that momentum reverberates regionally and what it demands from labels, platforms, and local partners.

12:20pm - 1pmPanel

Marketing: From Attention to Fandom

FGV Cultural Center

How do you turn attention into real community, recurring engagement, and fandom? A discussion about narrative, creative services, content, and long-term artist presence.

2pm - 2:45pmPanel

Music & AI: Facts and Actions Being Taken to Shape It as a Tool, Not a Threat to Music Creators

FGV Cultural Center

What is actually happening in the market, and how are different industry players working to set guardrails, protect rights, inform listeners, and more?

2:30pm - 3:30pmPanel

Data Science and Music

FGV - 12th Floor Auditorium

A conversation about data science applied to music, connecting research, modeling, and the experience of researchers and professionals trained at FGV EMAp to better understand audience behavior and new perspectives in the music universe.

2:55pm - 3:40pmPanel

Licensing and Export: The Role of Audiovisual Media in the Expansion of Latin Music

FGV Cultural Center

How does audiovisual media help Latin music travel further? A conversation about sync, licensing, screen culture, and new paths to international visibility for repertoire and artists from the region.

3:40pm - 4:40pmPanel

Music, Sports, and Data

FGV - 12th Floor Auditorium

How do data, culture, and emotion converge across sports, music, and brands to turn behavior into community, relevant experiences, and scalable business models?

3:50pm - 4:35pmFireside Chat

BRESH: Exporting the Way Latinos Party

FGV Cultural Center

A fireside chat on how party formats born in the region can scale across cities, build community, and turn experience into cultural export.

4:45pm - 5:30pmPanel

The Value of our Latin Roots - Diversity is our Superpower

FGV Cultural Center

A conversation about identity, diversity, and the strategic value of Latin roots in an increasingly global market. How repertoire, territory, and culture become creative strength and competitive advantage.

4:50pm - 5:10pmCase Study

Artist Success Case: Djonga

FGV - 12th Floor Auditorium

A case study on artist strategy, positioning, and career building through the trajectory of Djonga in the Brazilian market.

5:20pm - 5:40pmCase Study

Artist Success Case: Pedro Sampaio

FGV - 12th Floor Auditorium

A case study on marketing strategy, artist development, and momentum-building around Pedro Sampaio's career.

5:40pm - 6:25pmPanel

Music & Brands & Culture

FGV - 12th Floor Auditorium

How can brands and cultural partners build real relevance through music? A conversation about branding, curation, activation, and cultural impact.

Profiles already announced, including speakers whose sessions will be revealed later.

Music gatherings and parties connected to Latin Rio. Access to all events is guaranteed for credentialed participants.

Access included for credentialed participants
MACUNA
Access included for credentialed participantsMay 19 · 6pm

Baile LatinoAmerica

Venue: MACUNA

Access included for credentialed participants: Credential holders get free entry, subject to venue capacity

Line-up

CANASTRA ROSE
Access included for credentialed participantsMay 19 · 8pm

Pack N Friends + Paulinha da Colômbia

Venue: CANASTRA ROSE

Access included for credentialed participants: Credential holders get free entry, subject to venue capacity

Line-up

Centro Cultural D-Edge
Access included for credentialed participantsMay 20 · 8pm to 2am

Closing party

Venue: Centro Cultural D-Edge

Access included for credentialed participants: Access included for credentialed participants

Line-up

Baile Funk Cumbia
Baile Funk Cumbia
More artists to be confirmed